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If you want to make the most of The Strength Matters System of Athletic Development, then you NEED to read this right now, because most people don't take action and apply the Strength Matters System correctly...

Read the letter below to find out how you can get instant access to The Strength Matters Assessment Handbook
Introducing: The Strength Matters Assessment Handbook
The Perfect Companion Guide
The ultimate assessment system for people over thirty who want to lose weight, get stronger, and live better. Get complete access to the Strength Matters Assessment System - a proven system that consistently delivers results and fast tracks your path to success.
In Three Words: Real. Simple. Results.
Quickly determine your athletic weakness & follow a proven system that will get you results, FAST. Suitable for all levels and all abilities. Take the assessments, and discover how you stack up to our everyday fitness standards.

The Strength Matters team has put together a brilliant system of training that leaves no stone unturned. They’re able to pin-point gaps in your training quickly and turn your weaknesses into strengths. This isn’t a quick fix, it’s a solution for the long haul that delivers results. Thank you Strength Matters!


The Strength Matters program has allowed me to break boundaries, release limitations, and given me the freedom to do more, be more and enjoy more.

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Attention: Everyday Athletes Over Thirty Who Want to Lose Weight, Get Stronger, and Live Better...

We've Uncovered a Brand 'New System of Training' 

That Almost Nobody Knows About...

That has the ability to get you results faster than anything else you’ve ever experienced!

From: James Breese
Cardiff, Wales

My name is James Breese, and I'm part of an underground group of everyday athletes that you've probably never heard of. 

It may seem counter-intuitive, but both data and experience have proven it time and time again: You always need assessments in fitness...

It's your simple fast track route to success.

No matter how incredibly smart you think you are, or how brilliant, radically different or plain off-the-wall your new workouts might be, if you're not assessing... you're just guessing!

And this is where this handbook comes in...

It draws on the experience of some of the world's leading professionals who have consistently produced results for over 15 years...

It's designed to SAVE YOU TIME and fast track your path to success....


By following these 2 simple steps...  

STEP 1: Creating A Series Of Training Landmarks

Before you teach or coach anybody, you have to ask: 

"What level are they at now? What exercises are most appropriate for their ability?"

Everybody is different... 

Some progress faster than others...

But you need set landmarks...

And we've created three layers of them.

STEP 2: Have A Formula To Address Your Training Imbalances

After each training block you need to highlight a particular component of athleticism for special attention.

Depending on your results you need to focus on at least one of the ten components of athleticism, if not more.

This means you need to have a system for addressing your weaknesses.

These assessments do just that... they are a fine blueprint to help you focus on your weaknesses and ultimately improve athletic performance.

We share all this with you in The Assessment Handbook... for just $14.95...

Introducing The Strength Matters Assessment Handbook...

This is the exact same system used by all our Strength Matters Instructors...

This is the exact same process we use every day, across the world, to get exceptional results, keep clients happy and have them coming back for more.

We've spent over a decade researching, testing and refining this process so that it works anywhere in the world. At the gym, at home - even for other fitness professionals to use with their own client.

We are going to save you invaluable time so that you can focus on things that matter most - training and getting results!

In the Strength Matters Assessment Handbook, you will learn:
  • The Simple, 1 Minute Pre-Assessment, Assessment to Determine if There are any Underlying Medical Issues That You Need to Address Immediately
  • ​The Complete Strength Matters Health Assessments - How Healthy are You? From Body Composition to Brain Function, We Leave No Stone Left Unturned! 
  • ​A Complete Breakdown of The Ten Components Of Complete Athleticism and All The Corresponding Tests Associated
  • The Three Layers Of Athleticism - A Complete List Of Assessment Standards So That You Can Determine How Athletic You Really Are!
  • And Much, Much More...

Do NOT Attempt To Workout Or Train 
Until You Go Through These Assessments...

Have you ever heard the expression…

“The problem with following the herd is you wind up stepping in the “stuff” that got left behind?”

That’s what’s wrong with the fitness world!

It’s truly the blind leading the blind and everyone is stepping in their “stuff”…

Most of the “so-called gurus” teaching you how to assess are teaching ways that are no longer effective… or worse – will have you putting out strategies that could potentially cost you an injury.

Well at Strength Matters we have an advantage over everyone else.



Don’t get me wrong, we’ve made our fair share of mistakes and stepped in plenty of you-know-what along the way, too.

That’s why we’re so careful to document WHAT WORKS in simple, easy-to-follow handbooks so that everyone on the Strength Matters team can duplicate our results across the world…

In the past, this Assessment Handbook was for internal use only, but now we’re making a select few available to the public.

So now you don’t have to go it alone!

Normally these Plans sell for $50 - $100 each, but I want to make your life a lot easier…

…which is why I’m going to hand you our same exact strategies… 

…all for just $14.95.

Yep, Just $14.95

Literally, you can have a few of those fancy coffees at Starbucks or:  

You can save days from your life... even weeks... by being the person who finally implements a winning fitness training strategy... turning plateaus and even poor results into outstanding results...

You’ll save time (and money) by learning how to assess yourself the RIGHT WAY the first time, so you can practically just set it and forget it…

And avoid potentially embarrassing “rookie” mistakes...

The choice is yours. 

If you want to get started, click the button below and finally learn how to execute a winning fitness training strategy the right way, allowing you to start seeing the fruits of your hard labor...
That's right, we're so confident you'll LOVE our product, that if for whatever reason you don't completely and utterly adore it, or don't see improvements after just 30 days of use, we'll refund your money in full.

There Is No Catch!

I know there are some websites out there that offer you something cool for almost free, but then stick you into some program that charges your card every month.

This isn't one of them.

There's NO hidden "continuity program" - and in case you're wondering why I'm doing this...

Well, there are actually a few reasons...
  • It's my way of saying thank you for being a dedicated subscriber.
  • Because (unlike other "guru's") I don't make all of my money teaching others how to make money (I actually run a real fitness business online selling coaching services, physical books and magazines, and more)... so because of that, it doesn't hurt me to share with you my best stuff.​
  • I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
  • ​​I'm kinda a show off... I'm not going to lie. I'm sick of people throwing out training results without any real proof to back it up. I think 99% of what is said online is complete BS... so I thought it would be a breath of fresh air to publish the TRUTH, show the actual stats and #'s behind what we do, and well... honestly, I just want you to think I'm cool. :)

Time Is Of The Essence...

Here's why...

We're only making this available for a limited time and when it's gone... well, it's gone!  

If this page is still here, then the offer is live. But I reserve the right to pull it down at any time.

Here Is My "You've Gotta Be Crazy" Guarantee

I 100% guarantee that you'll love The Assessment Handbook, or I'll return your $14.95 and let you keep the book anyway.

That's right. You don't even have to send anything back. Just email me or call the number on your receipt and I'll give you back your money with no questions asked.

Sound fair?

Let Me Show You EVERYTHING You Get When You Order 'The Assessment Handbook' Today!

  • The Strength Matters Health Assessments ($97.00 Value)
  • ​The Strength Matters Movement Assessments ($97.00 Value)
  • ​The Strength Matters Strength Assessments ($97.00 Value)
  • ​The Strength Matters Cardio Assessments ($97.00 Value)
  • The Everyday Athlete Scoring System ($149.95 Value)
  • The Strength Matters Testing Standards ($279.95 Value)

Total Value: $817.90

Get Your Copy Today For
Just $99.95 $14.95!

This Is Truly A Limited Offer, So Claim Your Copy Now Before I Pull It Down...

Thanks for taking the time to read this letter and I hope you enjoy the Assessment Handbook!

James Breese

P.S. In case you're one of those people (like me) who just skips to the end of the letter, here's the deal:

I want to send you "The Strength Matters Assessment Handbook" (that retails at $99.95) for just $14.95 today! Yes, this book is over 80% off!

There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

If fact, if you don't love the Assessment Handbook - I'll even refund your costs (and you can keep the book).

So, Click the button below to get your copy now. You won't regret it.
Frequently Asked Questions
Is There A Guarantee?
Yep…all our products have a 30-day, no-questions-asked guarantee.

In other words, if you aren’t happy for any reason, just let us know and we’ll give you your money back. We obviously don’t think it’ll come to that, but if you're even the least bit worried if this will work for you, then put your mind at ease.

You either get the results you want or you get your money back. It’s as simple as that!
How Long Will It Take To Get Access?
Immediate. Your access information will be sent to the email address you provide.
Is This a Print Book?
No. It's a digital download.
Why $14.95?
If you’re thinking "$14.95" is cheap…what’s the catch?" then here are three reasons that should put your mind at ease:

1. $14.95 puts this information within the reach of everyone…

2. It weeds out the freebie-seekers. We only want serious fitness enthusiasts who take action, and in our experience, charging anything…even if it’s just a buck… gets rid of 99% of the time wasters.

We also believe that once you experience the Assessment Handbook, you'll want more and maybe…just maybe…you'll come back, buy more and possible even upgrade to the Strength Matters Magazine where we share our very best content.

But that's it…

No fine print…no "hidden trials". Just the information you need and the results you want.